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Sprakel & Co Real Estate is a boutique real estate agency built on experience, clarity, and hands-on service. Founded by John Sprakel after more than two decades in sales, leadership, and business ownership, the agency was created to offer a more considered and client-focused approach to property.

Intentionally selective and highly personal, Sprakel & Co provides honest advice, tailored strategies, and direct involvement from start to finish — without pressure, hype, or shortcuts.

Sell With Us

Sales & Negotiation

Selling property is not about volume — it’s about judgment.Sprakel & Co Real Estate manages the sales process with discretion, experience, and a strong understanding of buyer behaviour. Negotiation is handled calmly and strategically, with a focus on protecting value and achieving the best possible outcome.

Market Appraisals

An accurate appraisal sets the tone for the entire campaign.Sprakel & Co provides considered, data-driven market appraisals that reflect current conditions, buyer demand, and realistic outcomes — not inflated expectations. Advice is clear, honest, and designed to support informed decision-making.

Campaign Strategy

Every successful sale begins with the right strategy.Marketing campaigns are tailored specifically to each property, taking into account presentation, timing, buyer demographics, and market momentum. The objective is simple: attract the right buyers, at the right time, in the right way.

Sales & Negotiation
Selling property is not about volume — it’s about judgment.
Sprakel & Co Real Estate manages the sales process with discretion, experience, and a strong understanding of buyer behaviour. Negotiation is handled calmly and strategically, with a focus on protecting value and achieving the best possible outcome.

Market Appraisals
An accurate appraisal sets the tone for the entire campaign.
Sprakel & Co provides considered, data-driven market appraisals that reflect current conditions, buyer demand, and realistic outcomes — not inflated expectations. Advice is clear, honest, and designed to support informed decision-making.

Campaign Strategy
Every successful sale begins with the right strategy.
Marketing campaigns are tailored specifically to each property, taking into account presentation, timing, buyer demographics, and market momentum. The objective is simple: attract the right buyers, at the right time, in the right way.

Property Type

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MEET

John Sprakel

With over 24 years in real estate, John Sprakel began his career at Ray White Dandenong at just 19 years old, progressing into senior management before opening Century 21 Berwick in 2006. After rebranding to Berwick Estate Agents in 2021 and taking a brief break from the industry, John now launches Sprakel & Co Real Estate — a boutique agency built on experience, integrity, and personalised service.